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HIPPO BLOG

Mar23

LITHO VS DIGITAL

Posted by: Administrator

Despite the vast improvements in digital printing methods, modern litho (lithographic/lithography) printing still remains the primary means of printing long-run jobs.  Litho printing has an expensive and time consuming setup process but a cheaper and faster print speed than current digital technology.  To print litho, plates must be made which takes time, money and effort, then the colour must be controlled which takes more time and paper.  A litho press also requires extensive maintenance and cleaning and highly skilled operators.

Digital printing is most commonly done on big laser printers and, unlike litho, has a very low first print cost thus making it ideal for short-runs.  Unlike litho, you do not need to print set-up sheets for position and colour, the operators can be trained in a far shorter space of time and are not required to be as hands-on, there are no expensive plates and the daily maintenance is significantly less.  All of this leads to digital being a far more economical means of printing low quantities. 

In terms of quality it is generally accepted that litho is superior to digital, though this is not always the case by any means and a lot of customers will in fact prefer the brightness and gloss that digital tends to put into a job.  However litho tends to have better registration if run on a well maintained 4+ colour press so there is less potential issue with alignment in the end job.  The colours, solids, gradients and halftones also tend to be “truer” in litho.  On the opposing side, digital allows for variable data from sheet to sheet (numbers, names or even small images can be changed from sheet to sheet), it also allows very fast output of first print and all following prints should be similar.

In both cases the quality of the job will be affected by the quality of the printing press, the paper or card used, the skill and care of the operator and the maintenance of the press itself.  All of these are aspects that will vary from business to business and even within a business, so will be something you need to learn from experience. 

As a general rule of thumb, if you want 5000 flyers and have a week to spare then litho is the best route for you, however if you need 1000 leaflets tomorrow then digital is a far more economical option.

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Hippoprint is the leading supplier of guaranteed Next Day Printing in the UK. They were the 1st in Britain to offer a fast 24 hour print service that guarantees delivery of your printing tomorrow and continue to lead the way in terms of quality and breadth of products. Hippoprint also offers an extremely competitive & professional Same Day Design service which allows it to design leaflets, banners, business card, etc, and print on the same day for delivery the next day anywhere in the UK.

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Hippoprint is the leading supplier of guaranteed Next Day Printing in the UK. They were the 1st in Britain to offer a fast 24 hour print service that guarantees delivery of your printing tomorrow and continue to lead the way in terms of quality and breadth of products. Hippoprint also offers an extremely competitive & professional Same Day Design service which allows it to design leaflets, banners, business card, etc, and print on the same day for delivery the next day anywhere in the UK.


Hippoprint is proud to provide an excellent value next week online printing service to ensure it meets all of its customers print needs including the more conventional long runs of Tshirts, booklets and flyers. If you are looking for printers in the UK, whether in London, Glasgow, Cardiff, Belfast, Leeds, Newcastle, Manchester, Birmingham, Bristol or even the Isle of Wight, give the Hippo a try for all your design and print needs. Hippoprint is a customer focused print business offering high quality products and a premium service to its customers throughout the UK and has very little customer overlap with the likes of Vistaprint, Minuteman and Kallkwik.

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