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HIPPO BLOG

Mar23

DESIGN FOR PRINT / HOW TO DESIGN PRINT READY ARTWORK

Posted by: Administrator

 It doesn′t matter whether you are self taught or have studied a degree in graphic design, the chances are you don′t know much about design for print unless you have experience of using professional printing services. Firstly, for the purposes of this blog I will assume you have some basic skills in at least one design package, and no, Word does not count.
I won′t be looking at the marketing or branding elements of design in this particular blog but rather the mechanics of creating print ready artwork.

Let us say you want to design a flyer promoting, oh I don′t know, how about a next day printing service, and maybe your company is called something like Hippoprint?

hippo_artwork.jpgThe easiest way is to use a design template like the ones we offer free on our site. For this I will create an A5 flyer using the Illustrator A5 template . Even if you don′t have Illustrator you should be able to open this with acrobat to view it. You will notice that there are 3 boxes on the template:
1) The inside one is the detail line which no design critical details such as text, or graphs should cross, to ensure that any movement in the cut does not cut into important elements of the design.
2) The middle line is the cut line, to which the sheet will be cut.
3) The outside line is the bleed line, which any background design, colours, patterns, must cross to ensure that if there is movement in the cut it will not leave undesired white borders.

The detail line should be about 3mm inside the border of the design and the bleed line should be about 3mm outside of the design. As explained above, this is to stop unwanted white borders and loss of impact of the flyer due to cutting into critical elements of the design.

crop marks

Now that we have our shape in mind and know our limits, we must consider the other elements of design for print;

How many dpi should I save my file as for printing? 300dpi is generally fine for printing and anything above this is normally excessive. Below it and you will start to notice a drop in quality.

What about fonts? When designing for print all fonts should be converted to curves (made into a part of the picture) before sending to your printer (Hippoprint of course). This means that if the printer doesn′t have the font you have used it doesn′t matter as it is now a part of the image. If you send it as text and they don′t have the font then it will replace it with another font or worse drop letters or whole words.

What file format should I save my final design in to send to the printers? The best format and the industry standard in printing is a print ready pdf (300dpi pdf), but many printers will also accept tiffs, jpg′s, eps, or various design package formats. If you can, stick to 300dpi pdf′s.

Designing in CMYK or RGB? CMYK (Cyan, Magenta, Yellow & Key Black) are the four colours most commercial printers use to print your artwork and as such if you supply your artwork in RGB (red, green & blue) it will be converted to CMYK and the colours will change. So in short, design in CMYK for printing.

You should always look at your specific printers artwork requirements or specifications before sending them your work to avoid disappointment and unnecessary delays.

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The UKs Number 1 Online Next day Printing Service

Hippoprint is the leading supplier of guaranteed Next Day Printing in the UK. They were the 1st in Britain to offer a fast 24 hour print service that guarantees delivery of your printing tomorrow and continue to lead the way in terms of quality and breadth of products. Hippoprint also offers an extremely competitive & professional Same Day Design service which allows it to design leaflets, banners, business card, etc, and print on the same day for delivery the next day anywhere in the UK.

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Hippoprint is the leading supplier of guaranteed Next Day Printing in the UK. They were the 1st in Britain to offer a fast 24 hour print service that guarantees delivery of your printing tomorrow and continue to lead the way in terms of quality and breadth of products. Hippoprint also offers an extremely competitive & professional Same Day Design service which allows it to design leaflets, banners, business card, etc, and print on the same day for delivery the next day anywhere in the UK.


Hippoprint is proud to provide an excellent value next week online printing service to ensure it meets all of its customers print needs including the more conventional long runs of Tshirts, booklets and flyers. If you are looking for printers in the UK, whether in London, Glasgow, Cardiff, Belfast, Leeds, Newcastle, Manchester, Birmingham, Bristol or even the Isle of Wight, give the Hippo a try for all your design and print needs. Hippoprint is a customer focused print business offering high quality products and a premium service to its customers throughout the UK and has very little customer overlap with the likes of Vistaprint, Minuteman and Kallkwik.

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